Get Them Off Your Dog!

Saatchi & Saatchi in Indonesia have taken interactivity to a new level with this massive “floor sticker” in a shopping mall:

The ad, promotes Frontline Flea & Tick Spray  with the slogan “Get them off your dog.” And if you’re not a complete chop, you can see that when it’s viewed from the upper levels, the people walking on the ad look like fleas.