Kulula’s Word Cup Campaign in a Nutshell

Earlier this year, during the Word Cup, Kulula launched a series of hilarious adverts online, in the papers, on radio and outdoor. I loved them.

For those of you who can relate, here’s a great video outlining how the campaign was kicked off and then snowballed to increase their ticket sales by 33% and gain R6.8m in free publicity…

You gotta love it!