iDale is published from Joburg by Dale Imerman who will share first hand experiences as he discovers new trends and emerging ideas from around the web (with the occasional post from several contributors about food, cars, humour, music, gardening or anything that tickles their fancy).

Dale has been professionally involved in online design and publishing since his first job in 1998 at Media Africa (now World Wide Works). Dale has worked strategically and creatively with clients such as Tiger Wheel & Tyre, Appletizer, Castrol, BP, Rockford Fosgate, House of Kolor, Sanlam, Just Juice, Lacoste & Armani just to name a few.

Being a member of the SA Guild of Motoring Journalists, Dale was a major player in the automotive industry from 2003-2007 where he filled a key role in establishing the largest auto aftemarket event in South Africa (the Castrol Extreme Auto Show), spearheaded early online video content (SARacing.tv) and managed the full build and conceptualization of several promotional vehicles for the Castrol Extreme Auto Makeover and KFC Taste of Fame campaigns.

Over the years Dale has contributed columns to The Mail & Guardian Thought Leader, Charl Norman’s CarBlog.co.za, Castrols MotorAddicts portal the Autostyle Blog and Prestige Magazine.

Dale is currently the Marketing Manager at Peresys (Pty) Ltd – a technology solutions provider to the financial markets that specialises in the delivery of FIX-protocol enabled applications and services that form the largest connected trading community in Africa.

You are encouraged to comment on any iDale articles, follow iDale on Twitter or contact Dale directly by sending an email to apple at mweb dot co dot za