Brilliant Maglite Print Advert

I love smart advertising! And this MagLite print ad falls squarely into that category…

See another great advert – we’ve got loads on iDale

Light Up Your Phone Line

Did you know that the trickle of power a normal phone line carries (even if out of service) is apparently enough to light up this LED desk lamp?

The little phone plug is called an “RJ11 connector” and for just $4.69 (about R30) the lampcan be used as a handy emergency light for your next power outage. Who cares that it’s pink!? Get yours here.

Funky Tape Measuring Tape

This cassette tape is literally a measuring “tape”!

The Mix Tape measuring tape can measure over 2.5m in length and oozes with retro funkiness! Get is for $10 (about) over here.

The All-Embracing Look into Apples Latest Lineup

Today, after a week of rumors, Apple released a few exciting and revolutionary products. I’ve summed up the important parts and compiled the ultimate quick-look into their latest lineup…

Meet the Magic Mouse

The entire mouse has a seamless multi-touch surface!

It’s got low-profile design and seamless top shell – so sleek and dramatically different, it brings a whole new feel to the way you get around on your Mac. You can’t help but marvel at its smooth, buttonless appearance! The Multi-Touch area covers the top surface of Magic Mouse, and the mouse itself is the button.

Scroll in any direction with one finger, swipe through web pages and photos with two, and click and double-click anywhere. Inside Magic Mouse is a chip that tells it exactly what you want to do. Which means Magic Mouse won’t confuse a scroll with a swipe. It even knows when you’re just resting your hand on it.

Click
Magic Mouse is an advanced point-and-click mouse that lets you click and double-click anywhere on its Multi-Touch surface.

Two-button click
Magic Mouse functions as a two-button mouse when you enable Secondary Click in System Preferences. Left-handed users can reassign left and right click, as well.

360° scroll
Brush one finger along the Multi-Touch surface to scroll in any direction and to pan a full 360 degrees.

Screen zoom
Hold down the Control key on your keyboard and scroll with one finger on Magic Mouse to enlarge items on your screen.

Two-finger swipe
Using two fingers, swipe left and right along the Multi-Touch surface to advance through pages in Safari or browse photos in iPhoto.

The New iMac with 21.5-inch and 27-inch displays!

The new iMac has come a long way from the first 15-inch iMac. A 21.5-inch or 27-inch display with edge-to-edge glass covers nearly the entire front of the enclosure. When all you see is the display, nothing gets between you and what’s onscreen. Movies, TV shows, websites, photos -everything looks stunning on the new 16:9 widescreen iMac display with higher resolution!

The new 21.5-inch iMac features 1920-by-1080 HD resolution. Apple engineers could simply have stretched that resolution up and out for the 27-inch iMac. Instead, they took the display well beyond HD with 2560-by-1440 resolution. That’s 78 percent more pixels than the 21.5-inch iMac!

In addition to every normal input, the new machine also has a SD card slot built-in to transfer your photos and videos to and from your iMac just as fast as you’re able to take them.  Just insert your camera’s memory card and import your photos to iPhoto.

Wall mountable? Yes, it’s easy to give your iMac a place of honor on the wall. The 27-inch iMac is compatible with the VESA Mount Adapter Kit for use with wall mounts and articulating arms.

Last, but not least, the specs are incredible! 2.8GHz quad-core Intel Core i7 processor with 8MB shared L3 cache; Turbo Boost dynamic performance up to 3.46GHz; Hyper-Threading for up to eight virtual cores

Lastly the Durable Unibody MacBook

A mere 25.5 mm thin and even lighter at 1.8 kg, the sleek new MacBook cuts a slim profile on any desk (or in any backpack or briefcase). It features a new seamless, more durable unibody enclosure with rounded contours that make it easy to pick up and slide into and out of your bag.

And it’s made of rugged polycarbonate that withstands the rough and tumble of everyday life – at school, at work, or while traveling. Even the bottom of the new MacBook feels different. Covering its entire surface is a nonslip material that keeps your MacBook right where you put it, whether on a desk, table, or airplane tray.

Brilliant LED-Backlit Display - A glossy widescreen display with spectacular color and instant-on brightness.

Built-in 7-Hour Battery - Work or play for up to 7 hours between charges thanks to the long-lasting battery.1

Glass Multi-Touch Trackpad - Plenty of room to navigate and more innovative ways to interact with your MacBook.

Under the Hood - Advanced NVIDIA graphics, a fast Intel Core 2 Duo processor, 2GB of memory, and a large drive up to 500GB.

MagSafe and More - A magnetic power connection, built-in wireless, SuperDrive, and ports for your everyday tasks.

Built-in iSight camera - Use the camera and iChat software to stay connected with friends and family.

Visit Apple for more info on everything above.

Set Your Shirt on Fire with Zippo-like Cufflinks

Can you believe that cufflinks go back to the Middle Ages where their precursor, ‘cuff strings’, adorned the wrists of fashionable gentlemen of the day. One of the earliest references to what we now recognize as cufflinks was made in the London Gazette of 1684, which referred to a pair of cuff buttons set with diamonds – styling! But can we say they same for these mini-lighter cufflinks of today??

I suppose you’ll always stand out from the crowd (one packed with smokers). And even if people think you’re a complete nob, at least you’ll always have a lighter handy. You can purchase the set of cufflinks here for $40 (about R300).

If you’ve got some style, check out the YSL Bullet Cuff Links… If you’re a little more funky, start sporting these Guitar Hero Cuff Links.

Finally: A Video Recorder with Quality Audio

This Zoom Q3 Handy Video Recorder is groundbreaking. Its claim to fame: it grabs high-quality audio with its two directional studio-grade condenser microphones.

The downside? It only records standard definition video. Sure, it’s great to have HD video, but pros will tell you that amateurs always forget about the audio, which is a lot more important to the overall effect of a video than you might think.

It goes for $249 (about R1800), has a built-in USB cable, giving you easy plug-in convenience. There’s a 2.4-inch LCD display and another nice touch: a built-in tripod mount on the bottom.

Explosive USB Memory is the Bomb!

Now this is a simple concept that NEEDS to be made:

The USB memory stick was designed by Joel Escalona (Kudos), who reminds people too ignorant to figure it out themselves, that this drive was meant to sit on a desk, not be carried around. Sadly it’s just a design as of now, so you’ll just have to wait and see if it ever becomes a real live product…

The Ever-Lasting Colour-Changing Candle

Mooncandles are the world’s first flameless colour changing candles with a remote! You can enjoy real wax candles without the mess and smoke. Best of all they put themselves out – yes, they even have a timer feature!

Get your set of Mooncandles for £29.99 (about R360).

USB Decks for the Future DJ

Right, this little baby lets you mix and scratch you computers (Mac or PC’s) existing music library! All you have to do it load up some software and you’re ready to go…

You can mix tracks with the crossfader, scratch, EQ, and even control the pitch (speed) of your songs. Sweet! Get it here.

The Clock That Spells Out Time

Introducing the QLOCKTWO – it tells time by writing things like “IT’S FIVE PAST NINE” and if you choose to get one, it may become the most expensive item in your living room – the asking price is about $1,600 (about R12,500).

Despite it being plain brilliant, it does have one drawback… it only spells things out in five-minute increments. So, if you want it to be more precise, you have to look to the four corners of the clock, each of which has a dot that represents a single minute. Still smart.